So what did we learn? He doesn’t support his rival Recep Tayyip Erdoğan’s plans for changing Turkey’s ceremonial presidency into an executive role. And it’s a clever play on the candidate’s name, which has proved notoriously difficult to pronounce for some.
It helps that the Turkish words for “sow” and “bread” are the same it also helps that Turkish people eat three times their own body weight of the stuff every year. His posters show smiling, diverse families standing in sunny wheat fields. His logo is a Turkish map made of wheat. Ekmeleddin İhsanoğlu has decided on a campaign theme based on bread: sowing it, reaping it, sharing it. Metaphors were flying everywhere at the campaign launch for Turkey’s main opposition candidate for president. How will he persuade people to vote for him? “Bread for Ekmeleddin” or “Sow for Ekmeleddin” The campaign launch of Erdoğan’s main rival sent us all to sleep.
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